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Meet Traction

We’re on a mission to make hosting visitors effortless, memorable and safe.

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We pride ourselves on our innovation and growth. And, it seems others have also 
taken notice.

  • Deloitte Technology Fast 50 Company to Watch
  • Forbes Cloud 100 Rising Star
  • G2 Leader in Customer Satisfaction for Visitor Management

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Everyone has a story. Here’s ours.

At Traction Guest, we started this journey with a simple goal: to find a better way for companies to host visitors worldwide.

Our focus has always been on extending visitor management beyond the lobby – using one platform to create a seamless visit experience while solving complex data, security and compliance challenges for global organizations. Our cloud expertise goes back to our roots. Traction Guest was incubated by Traction on Demand, a leading cloud consulting and application development firm.

Today, we’re the leader in enterprise visitor management, empowering businesses across five continents and dozens of industries to make hosting visitors effortless, memorable and safe.

Guest for Good.

Connecting with our community is in our DNA and reflected in our community engagement program. We’re driven by doing good for our customers, employees, and community, and want to give what we're good at. With that, we want to cultivate an atmosphere of sharing, learning, and growth.

Leadership team.

Traction Guest’s leadership team brings a defined vision and years of experience in technology and enterprise software. Our leaders share a passion for people, customers and innovation.

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Keith Metcalfe
Builder of people, teams and companies. Over 20 years of customer-centric leadership roles at world-class software organizations like SAP and Business Objects. Husband, father, competitive cyclist, runner.
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Cameron Wiebe
Driver of innovation and technology strategy. Diverse experience leading programming, design and maintenance of software applications for enterprise. Husband, father, musician.
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Chris Barone
VP Sales
Customer focused sales executive with a passion for facilitating large scale opportunities. Over 18 years in sales leadership, serving customers and building winning cultures for SaaS companies like DocuSign. Sports enthusiast, traveler.
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Ryan St Hilaire
VP Product Management
Customer focused strategic product leader. Over 18 years building and managing world class software and technology products for enterprise companies like SAP. Fitness enthusiast, technology junkie, outdoorsman.
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Maria Osipova
VP Marketing
Brand builder and strategic marketer. Over 15 years of driving sales, meeting growth demand and finding ways to add value to the customers with SaaS brands like MediaValet and Cvent. Mother, Muay Thai fan, foodie.
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Bob Wang
VP Finance
Strategic finance executive with an entrepreneurial mindset. With experiences across a wide spectrum of organizations ranging from accounting SaaS software to Deloitte, Bob is an expert in navigating high-growth environments at every stage. Father, rock climber, reader.
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Sukhi Ram
Corporate Counsel
Solutions focused legal professional with a speciality in data privacy and compliance. Over 12 years in legal and contracts roles in North America and Europe at highly-regulated companies like Trainline and Seaspan. Mother, outdoors enthusiast, reader.
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Angie Ng
Director, People and Culture
Human resources and talent acquisition leader with a passion for value-driven culture and putting people first. Over 10 years growing and developing high-performing teams at enterprise companies like Visier Inc. and Best Buy Canada. Fitness instructor, traveler, dog mom.
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Justin Craig
Senior Director of Customer Success
Customer success leader focused on providing customer value through support, advocacy, consultancy, and enablement. Over two decades of leadership in every facet of enterprise sales and operations. Sports fan, father and music lover.

Our board.

Comprised of some of the most experienced enterprise technology leaders and investors, the Traction Guest board is strategically positioned to guide Traction Guest's growth, roadmap and opportunities.

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David Sutcliffe
Board Chair, Traction Guest
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Norm Francis
CEO, Boardwalk Ventures
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Norm Francis Photo
Norm Francis
CEO, Boardwalk Ventures

Norm was a pioneering technology entrepreneur in Canada and the US. He co-founded BSG which created ACCPAC and Simply Accounting (now part of Sage accounting), two of the world's premier accounting software packages in the early personal computer era. Later he was co-founder, Chairman and CEO of Pivotal Corporation which became a world leader in Customer Relationship Management software. As President of Boardwalk Ventures Inc. he continues to be an active technology angel investor and mentor to early stage technology companies. He has served on the boards of many private and public companies throughout his career. Norm was a co-founder of Social Venture Partners Vancouver, and he and his family are active philanthropists.

In 1999 Norm was name the BC Technology Industry Person of the Year, and he was named 2001 Pacific region software Entrepreneur of the Year by Ernst and Young. He was honoured as a Fellow of the BC Institute of Chartered Accountants in 2005. And in 2016 Norm was inducted into the Business Laureates of British Columbia Hall of Fame. Norm holds a BSc. (Comp Sc) and is an FCPA (FCA).

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Greg Malpass
Founder and CEO, Traction on Demand
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Greg Malpass Photo
Greg Malpass
Founder and CEO, Traction on Demand

In 2007, after nearly a decade of work in marketing and enterprise sales roles, Greg Malpass founded Traction on Demand to help a small number of clients unite their sales and marketing teams. Since its founding, Traction has become North America’s largest dedicated Salesforce consulting and application development firm, a Deloitte Best Managed company, the #1 Best Workplace in Canada and one of the fastest growing technology companies on the continent. Mr. Malpass also co-founded Traction Guest."

Mr. Malpass currently sits on the advisory board of SFU’s Beedie School of Business’ Institute of Entrepreneurship, is a board member of the BC Tech Association, and is a member of the Young Presidents’ Organization (YPO).

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Brian Feinstein
Partner, Bessemer Venture Partners
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Brian Feinstein Photo
Brian Feinstein
Partner, Bessemer Venture Partners

Brian Feinstein is a Partner at Bessemer Venture Partners (BVP), where he focuses on early and growth-stage investments in enterprise software. With billions of dollars under management and a decades-long track record, BVP is one of the more entrenched incumbents in the industry. Mr. Feinstein has been at Bessemer since 2008 and led the first institutional rounds in Procore, Restaurant365, Traction Guest, Ada, and LiveAuctioneers (acq. by Cove Hill).

He is passionate about working with founders who are shaping their industry and spearheaded many of Bessemer’s early investments in Clio, Weave, Mambu, and nCino. During his time at Bessemer, Mr. Feinstein also supported investments in Gainsight, Mindbody (MB), Playdom (acq. by Disney) and helped found Columbia Lake Partners, a European venture debt fund. Before joining BVP, Mr. Feinstein worked in the private equity group at Blackstone and founded an online advertising agency.

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Global scale.
Global presence.

  • Vancouver, Canada
  • Seattle, USA
  • Dublin, Ireland

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We work hard and we play to win. We’re growing our team of curious, aspiring people who want to find a purpose in their work and support each other in the process. Come work with us and drive change.