We’re on a mission to make hosting visitors effortless, memorable and safe.
We pride ourselves on our innovation and growth. And, it seems others have also taken notice.
- Deloitte Technology Fast 50 Company to Watch
- Forbes Cloud 100 Rising Star
- G2 Leader in Customer Satisfaction for Visitor Management
Everyone has a story. Here’s ours.
At Traction Guest, we started this journey with a simple goal: to find a better way for companies to host visitors worldwide.
Our focus has always been on extending visitor management beyond the lobby – using one platform to create a seamless visit experience while solving complex data, security and compliance challenges for global organizations. Our cloud expertise goes back to our roots. Traction Guest was incubated by Traction on Demand, a leading cloud consulting and application development firm.
Today, we’re the leader in enterprise visitor management, empowering businesses across five continents and dozens of industries to make hosting visitors effortless, memorable and safe.
Guest for Good.
Traction Guest’s leadership team brings a defined vision and years of experience in technology and enterprise software. Our leaders share a passion for people, customers and innovation.
Comprised of some of the most experienced enterprise technology leaders and investors, the Traction Guest board is strategically positioned to guide Traction Guest's growth, roadmap and opportunities.
Norm was a pioneering technology entrepreneur in Canada and the US. He co-founded BSG which created ACCPAC and Simply Accounting (now part of Sage accounting), two of the world's premier accounting software packages in the early personal computer era. Later he was co-founder, Chairman and CEO of Pivotal Corporation which became a world leader in Customer Relationship Management software. As President of Boardwalk Ventures Inc. he continues to be an active technology angel investor and mentor to early stage technology companies. He has served on the boards of many private and public companies throughout his career. Norm was a co-founder of Social Venture Partners Vancouver, and he and his family are active philanthropists.
In 1999 Norm was name the BC Technology Industry Person of the Year, and he was named 2001 Pacific region software Entrepreneur of the Year by Ernst and Young. He was honoured as a Fellow of the BC Institute of Chartered Accountants in 2005. And in 2016 Norm was inducted into the Business Laureates of British Columbia Hall of Fame. Norm holds a BSc. (Comp Sc) and is an FCPA (FCA).
In 2007, after nearly a decade of work in marketing and enterprise sales roles, Greg Malpass founded Traction on Demand to help a small number of clients unite their sales and marketing teams. Since its founding, Traction has become North America’s largest dedicated Salesforce consulting and application development firm, a Deloitte Best Managed company, the #1 Best Workplace in Canada and one of the fastest growing technology companies on the continent. Mr. Malpass also co-founded Traction Guest."
Mr. Malpass currently sits on the advisory board of SFU’s Beedie School of Business’ Institute of Entrepreneurship, is a board member of the BC Tech Association, and is a member of the Young Presidents’ Organization (YPO).
Brian Feinstein is a Partner at Bessemer Venture Partners (BVP), where he focuses on early and growth-stage investments in enterprise software. With billions of dollars under management and a decades-long track record, BVP is one of the more entrenched incumbents in the industry. Mr. Feinstein has been at Bessemer since 2008 and led the first institutional rounds in Procore, Restaurant365, Traction Guest, Ada, and LiveAuctioneers (acq. by Cove Hill).
He is passionate about working with founders who are shaping their industry and spearheaded many of Bessemer’s early investments in Clio, Weave, Mambu, and nCino. During his time at Bessemer, Mr. Feinstein also supported investments in Gainsight, Mindbody (MB), Playdom (acq. by Disney) and helped found Columbia Lake Partners, a European venture debt fund. Before joining BVP, Mr. Feinstein worked in the private equity group at Blackstone and founded an online advertising agency.
- Vancouver, Canada
- Seattle, USA
- Dublin, Ireland
We work hard and we play to win. We’re growing our team of curious, aspiring people who want to find a purpose in their work and support each other in the process. Come work with us and drive change.