Introducing ZeroTouch™ - New Dynamic Registration Portal and Touchless Sign-in/Sign-out. Learn more

Meet Traction
Guest.

We’re on a mission to help global organizations protect their facilities, employees and visitors.

Created with Sketch.
Created with Sketch. Created with Sketch.

Recent
recognition.

We pride ourselves on our innovation and growth. And, it seems others have also 
taken notice.

  • Deloitte Technology Fast 50 Company to Watch
  • Forbes Cloud 100 Rising Star
  • G2 Leader in Customer Satisfaction for Visitor Management

Https://tractionguest.com/wp content/uploads/traction guest story.svg

Everyone has a story. Here’s ours.

At Traction Guest, we started this journey with a simple goal: to find a better way for companies to host visitors worldwide.

Our focus has always been on extending visitor management beyond the lobby – using one platform to create a seamless visit experience while solving complex data, security and compliance challenges for global organizations. Our cloud expertise goes back to our roots. Traction Guest was incubated by Traction on Demand, a leading cloud consulting and application development firm.

Today, we’re the leader in enterprise visitor management, empowering businesses across five continents and dozens of industries to make hosting visitors effortless, memorable and safe.

Guest for Good.

Connecting with our community is in our DNA and reflected in our community engagement program. We’re driven by doing good for our customers, employees, and community, and want to give what we're good at. With that, we want to cultivate an atmosphere of sharing, learning, and growth.

Leadership team.

Traction Guest’s leadership team brings a defined vision and years of experience in technology and enterprise software. Our leaders come from high-growth category-defining companies and established organizations like SAP, DocuSign, Microsoft, Deloitte, Symantec, Vision Critical and Thermo-Fisher Scientific.

Keith Metcalfe Photo
Keith Metcalfe
CEO
Builder of people, teams and companies. Over 20 years of customer-centric leadership roles at world-class software organizations like SAP and Business Objects.
Linkedin
Cameron Wiebe Photo
Cameron Wiebe
CTO
Driver of innovation and technology strategy. Diverse experience leading programming, design and maintenance of software applications for enterprise.
Linkedin
Ryan St Hilaire Photo
Ryan St Hilaire
VP Product Management
Customer focused strategic product leader. Over 18 years building and managing world class software and technology products for enterprise companies like SAP.
Linkedin
Maria Osipova Photo
Maria Osipova
VP Marketing
Brand builder and strategic marketer. Over 15 years of driving sales, meeting growth demand and finding ways to add value to the customers with SaaS brands like MediaValet and Cvent.
Linkedin
Bob Wang Photo
Bob Wang
VP Finance
Strategic finance executive with an entrepreneurial mindset. With experiences across a wide spectrum of organizations ranging from accounting SaaS software to Deloitte, Bob is an expert in navigating high-growth environments at every stage.
Linkedin
Joe Finlayson Photo
Joe Finlayson
VP Strategy and Alliances
Strategic leader with a passion for building and growing businesses with and through partnerships. 20 years in leadership roles with market-leading technology companies like Intel, Microsoft, Symantec and Teem Technologies.
Linkedin
Sukhi Ram Photo
Sukhi Ram
Corporate Counsel
Solutions focused legal professional with a speciality in data privacy and compliance. Over 12 years in legal and contracts roles in North America and Europe at highly-regulated companies like Trainline and Seaspan.
Linkedin
Justin Craig Photo
Justin Craig
Senior Director of Customer Success
Customer success leader focused on providing customer value through support, advocacy, consultancy, and enablement. Over two decades of leadership in every facet of enterprise sales and operations.
Linkedin
Angie Ng Photo
Angie Ng
Director, People and Culture
Human resources and talent acquisition leader with a passion for value-driven culture and putting people first. Over 10 years growing and developing high-performing teams at enterprise companies like Visier Inc. and Best Buy Canada.
Linkedin
Brian Phillips Photo
Brian Phillips
Director, Security Strategy
Brian Phillips is a veteran physical security executive with expertise spanning multiple global roles for Fortune 500 companies. He has deep expertise in technology from visitor management to access control, mass notification, and intelligence platforms.
Linkedin

Our board.


Comprised of some of the most experienced enterprise technology leaders and investors, the Traction Guest board is strategically positioned to guide Traction Guest's growth, roadmap and opportunities.

David Sutcliffe Photo
David Sutcliffe
Board Chair, Traction Guest
View Bio
David Sutcliffe Photo
David Sutcliffe
Board Chair, Traction Guest

David Sutcliffe brings 40 years of experience leading category-defining organizations. His previous positions include President, CEO, and Board Chair of Sierra Wireless, where he grew the company’s annual revenue to over $100 million and led the company’s successful IPO on the Toronto Stock Exchange and public listing on the Nasdaq.

Mr. Sutcliffe has earned a wide range of recognitions, including: AceTech Fellow; Canada’s Top 40 Under 40; Entrepreneur of the Year – Canada Pacific – Technology & Communications; SVP Distinguished Partner; and the BCTIA Bill Thomson Lifetime Achievement Award. He has served on several boards including Ballard Power, Circon Systems, SMART Technologies, and Sierra Wireless.

Norm Francis Photo
Norm Francis
CEO, Boardwalk Ventures
View Bio
Norm Francis Photo
Norm Francis
CEO, Boardwalk Ventures

Norm was a pioneering technology entrepreneur in Canada and the US. He co-founded BSG which created ACCPAC and Simply Accounting (now part of Sage accounting), two of the world's premier accounting software packages in the early personal computer era. Later he was co-founder, Chairman and CEO of Pivotal Corporation which became a world leader in Customer Relationship Management software. As President of Boardwalk Ventures Inc. he continues to be an active technology angel investor and mentor to early stage technology companies. He has served on the boards of many private and public companies throughout his career. Norm was a co-founder of Social Venture Partners Vancouver, and he and his family are active philanthropists.

In 1999 Norm was name the BC Technology Industry Person of the Year, and he was named 2001 Pacific region software Entrepreneur of the Year by Ernst and Young. He was honoured as a Fellow of the BC Institute of Chartered Accountants in 2005. And in 2016 Norm was inducted into the Business Laureates of British Columbia Hall of Fame. Norm holds a BSc. (Comp Sc) and is an FCPA (FCA).

Greg Malpass Photo
Greg Malpass
Founder and CEO, Traction on Demand
View Bio
Greg Malpass Photo
Greg Malpass
Founder and CEO, Traction on Demand

In 2007, after nearly a decade of work in marketing and enterprise sales roles, Greg Malpass founded Traction on Demand to help a small number of clients unite their sales and marketing teams. Since its founding, Traction has become North America’s largest dedicated Salesforce consulting and application development firm, a Deloitte Best Managed company, the #1 Best Workplace in Canada and one of the fastest growing technology companies on the continent. Mr. Malpass also co-founded Traction Guest."

Mr. Malpass currently sits on the advisory board of SFU’s Beedie School of Business’ Institute of Entrepreneurship, is a board member of the BC Tech Association, and is a member of the Young Presidents’ Organization (YPO).

Brian Feinstein Photo
Brian Feinstein
Partner, Bessemer Venture Partners
View Bio
Brian Feinstein Photo
Brian Feinstein
Partner, Bessemer Venture Partners

Brian Feinstein is a Partner at Bessemer Venture Partners (BVP), where he focuses on early and growth-stage investments in enterprise software. With billions of dollars under management and a decades-long track record, BVP is one of the more entrenched incumbents in the industry. Mr. Feinstein has been at Bessemer since 2008 and led the first institutional rounds in Procore, Restaurant365, Traction Guest, Ada, and LiveAuctioneers (acq. by Cove Hill).

He is passionate about working with founders who are shaping their industry and spearheaded many of Bessemer’s early investments in Clio, Weave, Mambu, and nCino. During his time at Bessemer, Mr. Feinstein also supported investments in Gainsight, Mindbody (MB), Playdom (acq. by Disney) and helped found Columbia Lake Partners, a European venture debt fund. Before joining BVP, Mr. Feinstein worked in the private equity group at Blackstone and founded an online advertising agency.

Https://tractionguest.com/wp content/uploads/about we are global stats.svg

Global scale.
Global presence.

  • Vancouver, Canada
  • Seattle, USA
  • Dublin, Ireland

Https://tractionguest.com/wp content/uploads/careers pingpong.jpg

Careers.

We work hard and we play to win. We’re growing our team of curious, aspiring people who want to find a purpose in their work and support each other in the process. Come work with us and drive change.