About Us

We're more than a visitor management system. We are a diverse group of professionals with a tenacious focus on creating unique guest experiences. Traction puts people first. This simple idea is our cornerstone and permeates through all the work that we do.

Our Story

Founded a Decade Ago

Our parent company Traction on Demand, began in 2006 as a cloud app development and implementation shop working with over 25 of North America’s largest technology companies. We have been bending cloud-based technologies around business processes ever since.

Values and Growth

Over the last five years, we’ve been one of the fastest growing companies in Canada. With such tremendous growth, we’ve made it a priority to maintain our core values of putting people first, giving back to the community and providing quality products and services.

Growing Team

Today Traction is a team of 350 close-knit professionals. We’ve built long-lasting relationships with customers from a range of industries while maintaining a strong reputation for quality and integrity.


Across five continents, over 50 cities and available in 12 languages, Traction Guest is utilized by companies around the world to manage their visitor experiences.

Community & Culture

Our community starts in the workplace with culture that’s deeply rooted in our values. While we are serious about providing the best visitor management system on the market, we don’t take ourselves too seriously. We’ve cultivated an environment of camaraderie and have a lot of fun working with each other and our clients. We consider this community to be integral to our long term success.
Traction is consistently recognized as one of Canada’s fastest growing and most socially conscious companies. We have been ranked as one of the best places to work in the country for the past three years. Our team includes some of the most experienced cloud technology experts in North America.