Traction Guest Inc. Announces Strategic Investors

Salesforce Ventures, Boardwalk Ventures, and other private investors back Traction Guest to accelerate the company’s exponential growth in providing visitor management solutions for the enterprise.

VANCOUVER, CANADA: July 12, 2018: Traction Guest Inc., a leading developer of visitor management systems (VMS), announced that it has received an investment by Salesforce Ventures, Boardwalk Ventures, and other private investors. The addition of these strategic investment partners strengthens Traction Guest’s ability to capitalize on the estimated $3 billion market available worldwide for intelligent cloud-based solutions that enhance visitor experiences in offices and at events.

“Visitor management is hitting the radar of every global company. Leading enterprises recognize the power of Traction Guest’s uniquely architected platform, which has resulted in year over year revenue growth of 247%,” says Keith Metcalfe, CEO of Traction Guest. “We have now invited these strategic investors to accelerate our expansion.”

“In today’s security conscious and data-driven world, companies need a radically different way to understand who walks through the door,” says Metcalfe. “By leveraging visitor data and integrating with leading business solutions like Salesforce, companies can transform the visitor experience and strengthen security across multiple locations worldwide.”

“What got me excited about Traction Guest is that they are defining a new category,” says Norm Francis, President of Boardwalk Ventures, and Co-founder and former Chairman and CEO of Pivotal Corporation. As an investor and now a board member of Traction Guest, Francis brings more than 25 years of experience in building high profile technology companies that showcase entrepreneurial spirit, technology innovation, and global leadership.

Now an independent company, Traction Guest was originally incubated by Traction on Demand, a leading North American services and software provider in the ecosystem. Traction on Demand continues to be a major shareholder. “When we started investing in the VMS space, it made incredible sense for the purposes of data collection. Over the last few years, it became apparent that this is a much broader category: safety, experience, analytics. Recognizing this opportunity, we incubated Traction Guest, allowing it to become the enterprise player it is today” notes Greg Malpass, CEO of Traction on Demand and Executive Chairman of Traction Guest.

“We have built a curious, smart, and ambitious team inspired by our vision and the people we work with,“ shares Metcalfe. “We are driven by doing good for our customers, employees, and community, and we believe that every great organization deserves access to the best technology to move their mission forward.”


About Traction Guest
Traction Guest is a leading developer of cloud-based visitor management systems (VMS) which make hosting visitors effortless, memorable, and safe. The highly customizable Traction Guest platform enables global enterprises to leverage visitor data, shape their brand experience, and strengthen security. Its central administration and integrations with strategic business systems like Salesforce, make this SaaS solution uniquely attractive to large, multi-location organizations. Traction Guest is used by enterprises on five continents in dozens of industries, including progressive brands like DocuSign and VICE Media.

About Salesforce Ventures
Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage Salesforce’s expertise in corporate philanthropy by joining Pledge 1% to make giving back part of their business model. Salesforce has invested in more than 150 enterprise cloud startups since 2009. For more information, please visit