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Traction Guest CEO Keith Metcalfe Wins Top Recognition from American Business Awards for Leadership and People-First Culture

Traction Guest CEO Keith Metcalfe Wins Top Recognition from American Business Awards for Leadership and People-First Culture Photo

SEATTLE – June 24, 2020 – Traction Guest, the global leader in cloud-based enterprise visitor management systems (VMS), today announced that CEO Keith Metcalfe has been recognized by the 2020 American Business Awards as a Stevie® award winner of “Maverick of the Year” in the Business Services Industries category. As a leader, Metcalfe is skilled at navigating the rapid growth and change associated with running a successful technology company in a hot market. His ability to keep his teams focused on the right goals while supporting their well-being make him the people’s champ.

“Keith has a remarkable way of engaging with his team. He manages the company’s successes and challenges with humor, empathy, transparency and integrity,” said Traction Guest Board Member Norm Francis. “The positive and high-output culture he has created at Traction Guest is a true testament to his impact as a leader.”

Metcalfe’s reputation as a visionary leader and his people-centric approach to company culture have attracted best-in-class executive talent from companies including Deloitte, Docusign, Microsoft, SAP and Thermo Fisher Scientific. His passion for improving the safety and security of the world’s workplaces continually inspires his team to develop technological innovations that bring the Traction Guest vision to life. At the same time, he fosters a safe and productive environment at every level of his company. Culture, wellness and employee fulfillment are top priorities for Metcalfe. He has implemented personal days and volunteer days, advocated for improved parental leave and leads company-wide thankful huddles. A proponent of mental wellness initiatives in the workplace, Metcalfe brought in a clinical counselor with expertise in trauma to provide leaders with the tools they need to become more resilient in the face of the COVID-19 pandemic. The health, happiness and personal growth of Traction Guest’s employees drive Metcalfe’s leadership style. 

Traction Guest experienced significant growth in 2019, with year-over-year revenue and employee growth of 200%. In June 2019, Traction Guest announced the completion of a $13 million Series A financing round, led by Bessemer Venture Partners. 

“Leading our dedicated team is a privilege and I want people to thrive at work. I’m very focused on building a positive and motivating culture, where we model a safe working environment and prioritize employee well-being,” said Metcalfe. “As we help organizations bring people back into the workplace safely, it’s important that we provide both the enabling technology and set a repeatable example.”

The American Business Awards are the premier business awards program in the United States. Over 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. 

“Despite the toughest business conditions in memory, American organizations continue to demonstrate their commitment to innovation, creativity and bottom-line results,” said Stevie Awards president Maggie Gallagher. “This year’s Stevie-winning nominations are full of inspiring stories of persistence, ingenuity, resourcefulness and compassion. We celebrate all of their stories and look forward to showcasing them during our virtual awards ceremony on August 5.”

About Traction Guest.

Traction Guest ensures safety and security for employees, contractors and essential visitors – wherever they work – through its Workforce Security Platform. The platform provides the most advanced enterprise visitor management system (VMS), health and safety controls, critical outreach and alerting, as well as analytics and auditing functionality.

Ideal for today’s hybrid workplace, Traction Guest helps employers across dozens of industries demonstrably enforce workforce safety and security procedures so that workers can connect and collaborate with confidence.

Media Contact.

Melanie Aizer
VP Marketing, Traction Guest
416.450.9510  —  [email protected]